About Us

Glanour is a family owned clothing Company, founded in Kuwait in 1990 by AL Essa Family. Argon has grown from a single fast fashion store into a successful, globally recognized chain that carries renowned luxury and fast fashion brands. Today the company operates 2 brands with about 5 stores and across a wide range of sectors, offering consumers the latest recognized names in Fashion.We provide fashion for women. our products are available in Middle East countries.

Our Owned Brands:

Created in 1990, DIVA has been addressing women aged between 18 and 45 with a youthful outlook on life and an open, enquiring mind. Through its collections, DIVA brand enjoys a loyal customer base, built up over 17 years, who trust a fashion alternative offering quality and fabulous styles. DIVA offers the latest fashion combined with comfort for those who see the world through today’s eyes. Steady growth over the years has turned DIVA into a consolidated brand and a major fashion reference in the Middle East Today DIVA is present in 3 countries with more than 5 directly operated stores.


Our creations draw feminine, chic and sensual women, with character and personality. Always maintaining the Middle Eastern ladies tradition and reaching with every piece a universal elegance. This category is our main line of signature Parisian designed collection of sophisticated & inspiring styles made from quality fabric, vivid colors & beautiful feminine silhouettes. The points of strength is continuous introduction of new lines to encourage DIVA customers to make repeated visit.